Larry BraunerReal estate brokers are facing very stiff competition, in part as a result of the subprime mortgage crisis and in part as a result of commoditization.

Real estate itself isn’t a commodity, but many of the brokers who sell real estate, especially residential real estate, have been losing their competitive differentiation in the market, as they are no longer the principal sources of listings and property information. Buyers can more easily obtain listings and detailed property information from online services.

What is Hyper Local Real Estate Marketing?

Real Estate MarketingReal estate brokers have long recognized the importance of keeping a high profile in the neighborhoods they serve and of conveying their neighborhood expertise to prospective buyers.

This approach to real estate marketing, with its neighborhood hyper focus, is frequently referred to as hyper local real estate marketing.

Orchestrating a hyper-local marketing campaign is extremely challenging. However, social media, such as social networking sites, blogs and mobile are making hyper local marketing more feasible and more effective, as well.

I’ve given a lot of thought to the hyper-local real estate marketing concept and have sought ways to help brokers streamline their marketing, overcome technical obstacles and create value for both hyper-local businesses and their customers.

Real Estate and Small Business Marketing Program

I’ve developed an affordable hyper-local real estate and small business marketing program that satisfies all three objectives and creates a win for brokers, hyper local businesses and consumers. The program uses search and social marketing within a supervised online environment and includes marketing and technical support.

Real estate brokers can “own” their neighborhoods in that I will only license the program to one broker or salesperson per hyper local area.

If you’re a forward-thinking real estate broker or salesperson, you can benefit by participating in this real estate marketing program and increasing your influence online and offline.

Contact me to learn more about my new hyper-local real estate and small business marketing program or pose your questions in the comments. :-)