Real estate itself isn’t a commodity, but many of the brokers who sell real estate, especially residential real estate, have been losing their competitive differentiation in the market, as they are no longer the principal sources of listings and property information. Buyers can more easily obtain listings and detailed property information from online services.
What is Hyper Local Real Estate Marketing?
Real estate brokers have long recognized the importance of keeping a high profile in the neighborhoods they serve and of conveying their neighborhood expertise to prospective buyers.
This approach to real estate marketing, with its neighborhood hyper focus, is frequently referred to as hyper local real estate marketing.
Orchestrating a hyper-local marketing campaign is extremely challenging. However, social media, such as social networking sites, blogs and mobile are making hyper local marketing more feasible and more effective, as well.
I’ve given a lot of thought to the hyper-local real estate marketing concept and have sought ways to help brokers streamline their marketing, overcome technical obstacles and create value for both hyper-local businesses and their customers.
Real Estate and Small Business Marketing Program
I’ve developed an affordable hyper-local real estate and small business marketing program that satisfies all three objectives and creates a win for brokers, hyper local businesses and consumers. The program uses search and social marketing within a supervised online environment and includes marketing and technical support.
Real estate brokers can “own” their neighborhoods in that I will only license the program to one broker or salesperson per hyper local area.
Contact me to learn more about my new hyper-local real estate and small business marketing program or pose your questions in the comments.
I learned of a technique called hyper local marketing at the REMarTech real estate marketing symposium back in April.
Why Hyper Local Marketing?
Residential real estate buyers are buying the neighborhood as much as they’re buying the property.
There are many real estate agents competing and selling the same properties, but don’t you think, all other things being equal, that buyers will prefer to purchase their homes through top neighborhood experts who are capable of answering their questions and addressing their concerns?
Hyper local marketing has gained enough traction with real estate agents that solutions providers like Pegshot have started selling agents services tailored to real estate hyper local marketing.
Other Small Businesses Can Benefit from Hyper Local Too
I see an opportunity for small businesses, especially retail or restaurants, to team up with an influential neighborhood real estate agent to create a hyper local marketing sensation.
Small local businesses could pursue a hyper local marketing strategy on their own, but working together as a group with the right real estate agent seems like a powerful idea.