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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner! -
Aug
4
Small Business Networking and Greater NYC Business Networking Sites
Filed Under Business Networking, New York Area, News, Offline-Online Integration, Small Business, Social Networking Sites | Leave a Comment
I’ve been working very hard the past couple of weeks and finally launched my two new business networking sites.
A unique aspect of these sites is that they’ll serve to connect offline networking groups, facilitating communication among their group members and attracting new group members online.
These are my new business networking sites:
- NY Business Networking – Serving all business interests in the Greater New York City Tri-State area.
- Small Business Networking – Serving entrepreneurs and small businesses worldwide.
You don’t need to have a business to join either site. You can join for getting business ideas, searching for a new job or whatever else might make sense.
If you’re interested in business social networking, I recommend that you subscribe to my other blog, Online Social Networking.
Jul
27
How MTV Fed the Social Media Conversation the Night of the Movie Awards
Filed Under Business Development Institute, Business Events, New York Area, News, Offline-Online Integration, Search and Social | Leave a Comment
At the Search and Social Leadership Forum, hosted by the Business Development Institute and NYU Midtown and sponsored by Digital Brand Expressions, Julie Sun presented a fascinating MTV Movie Awards case study.
Julie documented her team’s successful orchestration of a combined social media and PPC search campaign to engage stakeholders and win share of voice the night of the event.
A key part of the MTV strategy was to make it simple for people to join the conversation, especially those people who do not readily share. This was achieved by directly embedding the conversation in the event’s web pages.
The night of the awards, not only did Julie’s MTV team monitor sentiment online, they also looked for breaking news on the ground. Stories were immediately posted online, thereby fueling the enthusiasm and feeding the social media conversation.
Julie also pointed out that MTV’s social media success was due as much to months of preparation as it was to expert execution the night of the event.
Jul
4
Social Media Marketing for Business Networking Sites and Groups
Filed Under My Business, News, Offline-Online Integration, Social Media Consulting, Social Media Marketing, Social Media Monetization, Web Presence | 1 Comment
In The 4 Elements of Social Media Monetization, I advised that you “take stock of your social media assets and monetize them with suitable products or services.”
Following my own advice, I recognized that my combined expertise, influence and traffic are nearly a perfect fit for marketing business networking sites, groups and events, something that I’ve in fact thought about in passing before.
While my other blog, Online Social Networking, dominates searches related to online networking, it also ranks very high in the search engines for business networking keyword phrases and therefore receives ample business networking traffic, as well.
Considering the business networking traffic potential of my blog, my social media marketing expertise and my increasing online influence, promoting business networking sites, groups and events on the Internet is a sensible way for me to leverage my web presence and the experience that came with building it.
Contact me to learn more about my new business networking marketing and branding service can help you.
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