Larry BraunerReal estate brokers are facing very stiff competition, in part as a result of the subprime mortgage crisis and in part as a result of commoditization.

Real estate itself isn’t a commodity, but many of the brokers who sell real estate, especially residential real estate, have been losing their competitive differentiation in the market, as they are no longer the principal sources of listings and property information. Buyers can more easily obtain listings and detailed property information from online services.

What is Hyper Local Real Estate Marketing?

Real Estate MarketingReal estate brokers have long recognized the importance of keeping a high profile in the neighborhoods they serve and of conveying their neighborhood expertise to prospective buyers.

This approach to real estate marketing, with its neighborhood hyper focus, is frequently referred to as hyper local real estate marketing.

Orchestrating a hyper-local marketing campaign is extremely challenging. However, social media, such as social networking sites, blogs and mobile are making hyper local marketing more feasible and more effective, as well.

I’ve given a lot of thought to the hyper-local real estate marketing concept and have sought ways to help brokers streamline their marketing, overcome technical obstacles and create value for both hyper-local businesses and their customers.

Real Estate and Small Business Marketing Program

I’ve developed an affordable hyper-local real estate and small business marketing program that satisfies all three objectives and creates a win for brokers, hyper local businesses and consumers. The program uses search and social marketing within a supervised online environment and includes marketing and technical support.

Real estate brokers can “own” their neighborhoods in that I will only license the program to one broker or salesperson per hyper local area.

If you’re a forward-thinking real estate broker or salesperson, you can benefit by participating in this real estate marketing program and increasing your influence online and offline.

Contact me to learn more about my new hyper-local real estate and small business marketing program or pose your questions in the comments. :-)

Larry BraunerI learned of a technique called hyper local marketing at the REMarTech real estate marketing symposium back in April.

Savvy real estate agents exhibit their expertise in particular neighborhoods by showcasing their knowledge and influence using blogs, video, Foursquare, Twitter and other social media.

Why Hyper Local Marketing?

Hyper Local Real Estate MarketingResidential real estate buyers are buying the neighborhood as much as they’re buying the property.

There are many real estate agents competing and selling the same properties, but don’t you think, all other things being equal, that buyers will prefer to purchase their homes through top neighborhood experts who are capable of answering their questions and addressing their concerns?

Hyper local marketing has gained enough traction with real estate agents that solutions providers like Pegshot have started selling agents services tailored to real estate hyper local marketing.

Other Small Businesses Can Benefit from Hyper Local Too

I see an opportunity for small businesses, especially retail or restaurants, to team up with an influential neighborhood real estate agent to create a hyper local marketing sensation.

Small local businesses could pursue a hyper local marketing strategy on their own, but working together as a group with the right real estate agent seems like a powerful idea.

Larry BraunerTomorrow is another real estate day for me. I’ll be going to the NYC Network Group Mega Real Estate Forum at the New York City Bar building in Midtown Manhattan.

I ‘m attending the real estate forum partly for personal benefit but mainly for the benefit of a client.

Welkin Capital Group

I was retained as a social media and online marketing consultant to Welkin Capital Group, a NYC real estate finance company that specializes in commercial loans and loans for luxury homes.

When I accepted the assignment, I knew that my work would encompass more than just social media and search engine optimization. It would include a total website makeover, as well.

The transformation of Welkin’s website has been dramatic. The best way to appreciate the changes we made is to compare the new website to the old website. The new site has a better look and feel, more room to maneuver, additional content and a social component.

Tomorrow’s forum will not be my first offline activity on behalf of Welkin. I attended the REMarTech symposium in April and a NYC Networking Group event in May in order to develop relationships with people in the real estate industry.

Hi-Tech Hi-Touch

In my opinion, marketing your website and growing your business need to take place both online and offline. While you can make fabulous connections using social media, it’s time spent on the phone and in face-to-face meetings that cement those relationships.

Whatever your business, seek out the optimal balance between high tech and high touch.