Larry BraunerA blog site is any website, which has been created and is managed with a blog tool like WordPress — even if that website has no blog at all.

WordPress is called a content management system or a CMS. WordPress was originally developed for the blogging community to make it easy to set up blogs and update blog content. This blog and my other one, Online Social Networking, are both WordPress blog sites.

Over time, WordPress has evolved into a general purpose web development platform. WordPress enables you to create a blog, a conventional web site or a combination of both.

Joomla is another such content management system, but it’s less popular than WordPress and more difficult to use, according to many people.

WordPress Blog Sites for Small Business

WordPress Blog SitesEase of use and flexibility make WordPress an excellent selection for your next blog site, either for your small business or for personal use.

WordPress is so ideal for small businesses that a great number of web developers have started using it to power their clients’ websites.

There’s no cost for using the WordPress content management system, but you’ll have to host your blog site yourself, or as I do, pay a web hosting service $5 to $10 per month to host it for you.

Although WordPress is easy to use, setting it up can be complex, especially if customization is desired. I recommend that a social media consultant, myself or another, set your blog site up for you and show you how to add content and maintain the site.

You’ll be able to manage your blog site by yourself without enormous effort and won’t require a webmaster — unless, of course, you prefer a hands-off approach.

Say good-bye to expensive web developers and big-ticket websites. Say hello to WordPress blog sites, affordable online homes for small businesses.

Larry BraunerIn The 4 Elements of Social Media Monetization, I advised that you “take stock of your social media assets and monetize them with suitable products or services.”

Following my own advice, I recognized that my combined expertise, influence and traffic are nearly a perfect fit for marketing business networking sites, groups and events, something that I’ve in fact thought about in passing before.

While my other blog, Online Social Networking, dominates searches related to online networking, it also ranks very high in the search engines for business networking keyword phrases and therefore receives ample business networking traffic, as well.

Considering the business networking traffic potential of my blog, my social media marketing expertise and my increasing online influence, promoting business networking sites, groups and events on the Internet is a sensible way for me to leverage my web presence and the experience that came with building it.

Contact me to learn more about my new business networking marketing and branding service can help you.

Larry BraunerAre you a web consultant or entrepreneur looking for ways you can monetize social media?

If you think about it, there are really only four social media assets that you can package and sell to customers:

  1. Time – Your time and the time of others. Virtual assistants primarily sell time coupled with a moderate level of expertise.
  2. Expertise – Your expertise and others’. I’m including valuable skills and special abilities here with expertise. Consultants sell expertise coupled with time.
  3. Influence – Your influence and others’. Having influence, you can move people to take action and sell endorsements to advertisers.
  4. Traffic – Your web traffic and others’. Sell it to advertisers or use it yourself.

All that you provide as a social media consultant or marketer aggregates these four elements in some way. Considering each an asset, the more of each you have, the more you’re worth and are able to offer your clients.

It follows that if you want to increase your business worth as a social media consultant or marketer, you must increase your inventory of the four basic elements:

  1. Time – You can sub-contract, work more or become more efficient.
  2. Expertise – You can research and learn more or build a team with diverse backgrounds.
  3. Influence – You can brand yourself more or collaborate through strategic alliances and joint ventures.
  4. Traffic – You can add content, increase your influence, refine your SEO, enhance your marketing or, once again, collaborate.

Work to increase your supply of the four basic elements with both short- and long-term objectives in mind. I’m working to increase all four but especially influence and traffic.

Take stock of your social media assets and monetize them with suitable products or services and, if you think you and I can collaborate, let’s talk.

Don’t forget to comment and subscribe. ;-)