Larry BraunerThere are two common reasons that you and your business might not be ready yet to take advantage of social media marketing.

It’s possible that you do not yet have a suitable website or blog site to be the hub of your social media marketing and to convert your traffic. Darren Rowse, the author of 31 Days to Build a Better Blog, in his video, How I Use Social Media to Promote My Blogs, explains why you’d want one:

It’s also possible that you haven’t yet created even a rough social media and web marketing plan to work with.

You’ll need to outline your marketing objectives, of course. You’ll also need to specify to whom you’re marketing and determine which subject areas are appropriate to discuss.

Then, you’ll plan a course of action that encompasses your websites, content and social sites prior to launching your social media marketing campaign.

Are you ready for social media marketing?

Larry BraunerThere were so many fine speakers at Social Convergence and the Enterprise: Case Studies and Roundtables, hosted by the Business Development Institute, that I didn’t come away with any one favorite. However, I did especially enjoy the fast-paced and data-filled keynote of Brian Kenny, CMCO of the Harvard Business School.

Brian discussed enterprise social media convergence at HBS and presented three other enterprise social media case studies, those of NASA, Intuit and Threadless. He also discussed the state of social media and the direction in which social media is heading.

Rather than attempt to summarize Brian’s keynote speech, which would be too difficult an undertaking, I’ll share with you a few of the points he made that were takeaways for me:

  • The Facebook, Twitter and YouTube social media sites are all experiencing tremendous growth, however, it’s Mobile that’s truly exploding with 6B mobile apps to be downloaded in 2010.
  • Mobile is the platform of the future. The iPhone is the smartphone of choice, at least at HBS where the iPhone is the de facto standard.
  • We can’t connect via social media unless we understand the sociology of social media, which is different from the sociology of traditional media.
  • Twitter is the preferred social medium among Forbes Fortune 100 companies.
  • Social media enables the enterprise to create communities, leverage existing ones, accelerate message distribution and collect research data via crowdsourcing.
  • It’s the marketing function that’s leading the social media revolution.
  • The three dimensions of enterprise social media convergence are across functions, audiences and platforms.

There’s no longer any time for your enterprise to sit on the social media fence, and social media marketing late adopters beware!

Larry BraunerThe Business Development Institute and New York University are hosting Social Convergence and the Enterprise: Case Studies and Roundtables in Midtown Manhattan next Wednesday to discuss the adoption and the integration of social media across the enterprise.

I’m going to be a roundtable moderator, and my topic is: “How Should the Enterprise Be Integrated on Facebook, Twitter, LinkedIn and Other Social Sites?”

Those who know me are thinking that is so Larry Brauner, and you are probably right. However, the organizers preferred that topic more than my other suggestion: “What Are the Challenges and Limitations of Integrating Social Media Across the Enterprise, and How Can We Address Them?” I do suspect that at least in part, they wanted me to be myself.

To learn more about Social Convergence and the Enterprise or to register, please visit the event’s web page. Hope to see you there.

Larry BraunerI don’t intend to compete with Wikipedia and provide you with a precise technical definition of social media.

I prefer to keep my definition of social media short, simple and hopefully usable. “Social” refers to people and to their interaction.  “Media” are means of transmitting information.

People are transmitting, i.e., sharing information.

Social media — or social media sites — are online venues, such as social networking sites, blogs and wikis that enable people to store and share information called content, such as text, pictures, video and links.

People are creating the content for social media, and to that extent, the media belongs to people and not just to publishing companies.

I didn’t mean to imply by my article, Best Ways to Use Social Media for SEO, that social media is part of SEO. Rather, search engines help to locate content on the web, and social media aid search engines in that process.

Social media sites are all about communication and relationships. In advertising, content is king. In social media, content is very valuable, but relationships are king.

Let’s communicate. Please leave me a comment — and subscribe to my blog.

Oh, just one more thing. When you write about social media, why not link to this blog post when you first use the terms social media or social media sites in your article? ;-)