Larry BraunerThere are two common reasons that you and your business might not be ready yet to take advantage of social media marketing.

It’s possible that you do not yet have a suitable website or blog site to be the hub of your social media marketing and to convert your traffic. Darren Rowse, the author of 31 Days to Build a Better Blog, in his video, How I Use Social Media to Promote My Blogs, explains why you’d want one:

It’s also possible that you haven’t yet created even a rough social media and web marketing plan to work with.

You’ll need to outline your marketing objectives, of course. You’ll also need to specify to whom you’re marketing and determine which subject areas are appropriate to discuss.

Then, you’ll plan a course of action that encompasses your websites, content and social sites prior to launching your social media marketing campaign.

Are you ready for social media marketing?

Larry BraunerI started this blog, because I wanted to refocus the content of Online Social Networking on social and business networking, yet I still wanted to discuss other topics, such as New York business events, small businesssearch and social media.

Now that I’ve launched two new business networking sites, and both have blogging capabilities, I’m setting up a New York business blog on one site and a small business blog on the other.

In case this post has sounded so far like an Abbot and Costello routine, here’s a simpler breakdown:

You might be wondering whether this article is merely a shameless plug for my new sites. Fortunately for me, there is a takeaway. ;-)

Although we might hope to build a web presence one time and then coast along, adding a blog post here and a social bookmark there, this online strategy isn’t at all feasible. Over time the world, technology and we too change substantially. These changes need to find expression in our web initiatives.

Therefore, since real world and corresponding social media changes are inevitable, we must expect them, accommodate them.. and grow with them.

We must grow with the flow. :-P

Larry BraunerI’ve been working very hard the past couple of weeks and finally launched my two new business networking sites.

A unique aspect of these sites is that they’ll serve to connect offline networking groups, facilitating communication among their group members and attracting new group members online.

These are my new business networking sites:

You don’t need to have a business to join either site. You can join for getting business ideas, searching for a new job or whatever else might make sense.

If you’re interested in business social networking, I recommend that you subscribe to my other blog, Online Social Networking.