Larry BraunerI wrote this past week about how Social Media Marketing Impacts SEO.

There are essentially three ways that posting your content in social media can increase your brand’s visibility in search engine result pages:

  1. Your content itself ranks well in searches for your designated keyword phrases.
  2. Your content provides backlinks to other content which as a result performs better in searches.
  3. Your content engages people whose backlinks and online conversation help your content perform better in searches.

Ideally, when you would post your content in social media, all three benefits would be obtained. In practice, sometimes you achieve this objective; many times you do not:

Being virtually everywhere (pun intended) is a powerful strategy, so do not reject key social media venues just because they don’t help you achieve all your social and search objectives.

However, it is desirable to accomplish all three objectives with one action when possible, and here are some tips that can help:

  • Post on Amplify and Posterous, all-in-one blogging, micro-blogging and social bookmarking sites, rank well in search and feature both dofollow links and member interaction. They can also syndicate your content to a variety of social media sites.
  • Your blogs and online social networks, such as Ning sites, that you control can potentially help with all three objectives. It depends on the extent to which they influence both search engines and fellow humans. You can also set them up to syndicate your content.
  • Leave good comments on influential dofollow blogs in your brand’s niche, if you can find any. Most popular high PageRank blogs are nofollow. Always be careful not to spam.

My other blog, Online Social Networking, is dofollow. This blog isn’t — at least not for now. I suggest that you not let that stop you from commenting and subscribing. ;-)


7 Responses to “Best Ways to Use Social Media for SEO”

  1. Chrystal on July 5th, 2010 7:31 pm

    Interesting about Amplify and Posterous. I have been resisting worried about customer fatigue, but the DO NOT FOLLOW of Facebook Fan Page content is a bummer. Maybe I need to get serious about Posterous.

    Thanks for great tips as always, Larry.

  2. Larry Brauner on July 5th, 2010 11:17 pm


    I like Amplify better than Posterous, but I use both. I don’t worry the nofollow links on Facebook. My strategy is to get more fans and interact with them, and I have been getting more and more traffic to my blogs from Facebook.

  3. Joseph Archibald on July 6th, 2010 10:18 am

    Hi Larry, super tips re Amplify and Posterous. Can’t say I knew about those so I must read up about them. Do-follow and high Goog PR sounds like an ideal combo; and with syndication to various social media sites added in, well, we’re certainly onto a winner here!

    Kind regards

  4. Larry Brauner on July 6th, 2010 1:37 pm

    Joseph, dofollow and high Google PageRank are important, but don’t forget, stay social.

  5. Gillian on July 8th, 2010 4:35 pm

    I find your content most informative. I have been a fan for a long time, but how do you spread your time around doing all these things? I find when I try to maintain my sites and run my businesses and home, I am loaded with hundreds of emails, of which about 70% get deleted.


  6. Larry Brauner on July 8th, 2010 4:47 pm


    You speak of maintaining your sites and running your businesses. Aren’t your sites tied in with your businesses?

    In any case, you run businesses and a home. I run a business, and my wife runs our home. That accounts for my having more time.

    I really have only one business in which I promote my clients, and I happen to be one of my own clients.

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