Larry BraunerI consider traffic, along with time, expertise and influence, to be a basic element of social media monetization.

Traffic is monetized by placing ads or sponsored content on blogs, social networking sites or other types of websites.

For years, I have resisted the idea of monetizing my traffic with commercial ads. To a large extent, I regard my blogs as professional work samples. My concern, therefore, has been the possibility that monetizing my blog traffic with ads might to some degree sully my image.

Last week, however, I accepted an invitation from Technorati Media to join their publisher network and placed their ad tags on my blogs and my business networking sites. I was ready for this change and happy to be getting started with a company I knew and trusted.

Of course, I’m not going to get rich from my social media traffic overnight, but ads give me another income stream that I can grow over time.

I invite you to connect and network with me on my new business sites:

You don’t need your own business to participate.

Comments

9 Responses to “Monetizing My Social Media Traffic with Ads”

  1. Brad West on August 27th, 2010 12:17 am

    Technorati needs to do something they have been on a slow downhill spiral for a few years now. Interesting to see how this pans out, many have tried.

    What would be the main core reason you would not offer your traffic what you had to sell?

  2. Larry Brauner on August 27th, 2010 12:25 am

    I have been offering my traffic me, Brad.

  3. Brad West on August 28th, 2010 10:53 pm

    A brilliant answer but generic since marketing oneself is a given me. To clarify my question,what would be the main core reason you would not offer your traffic a product that you are selling. I am assuming that you do have at least one product that you are standing behind to make money, besides yourself.

    I have had some great answers to this question.

  4. Larry Brauner on August 28th, 2010 11:00 pm

    I have used my articles to market products and services, but to turn my blogs into billboards for third-party ads, as I have, is something very different.

  5. Brad West on August 29th, 2010 1:23 am

    I am really sorry Larry for not understanding. I must totally be failing in communication.

    Here is my question I will try my best one more time.

    Again I apologize.

    What would be your reason for “NOT” offering your traffic a product that you are selling?

    Why would you “NOT” want to offer people something?

    Now I see, I left off the question marks sorry.

  6. Larry Brauner on August 29th, 2010 1:12 pm

    Brad,

    I’m offering products through my blog, but using 600×140 ads like the one that appears now on my right sidebar.

  7. Brad West on August 29th, 2010 9:06 pm

    Larry quote “For years, I have resisted the idea of monetizing my traffic with commercial ads.”

    Why would you “NOT” want to offer people something?

    Sorry last try,

  8. Larry Brauner on August 29th, 2010 9:52 pm

    Let me rephrase my initial statement.

    For years, I have resisted the idea of monetizing my traffic with tacky dominating commercial banner ads.

    I have always wanted to offer people something, but not through that medium.

  9. Brad West on August 29th, 2010 10:52 pm

    Cool, finding a product that is so totally awesome that it has that must have value is very hard to find.

    Personally why I would “NOT” offer something to traffic I have anymore because of the lack of that must have value.

    That should be vague enough.

    We have tried the ad things for programs and products, begging people to join you in something that you have no control and are depending on someone else to provide value or disappear. A couple years ago we took a hit for over 50k one day because of the dependency on someone else. I like not having to advertise because word of mouth is working so well, and having the choice to work with people I actually like.

    Life is good!

Leave a Reply