There are two common reasons that you and your business might not be ready yet to take advantage of social media marketing.
It’s possible that you do not yet have a suitable website or blog site to be the hub of your social media marketing and to convert your traffic. Darren Rowse, the author of 31 Days to Build a Better Blog, in his video, How I Use Social Media to Promote My Blogs, explains why you’d want one:
It’s also possible that you haven’t yet created even a rough social media and web marketing plan to work with.
You’ll need to outline your marketing objectives, of course. You’ll also need to specify to whom you’re marketing and determine which subject areas are appropriate to discuss.
Then, you’ll plan a course of action that encompasses your websites, content and social sites prior to launching your social media marketing campaign.
Are you ready for social media marketing?