Larry BraunerTomorrow is another real estate day for me. I’ll be going to the NYC Network Group Mega Real Estate Forum at the New York City Bar building in Midtown Manhattan.

I ‘m attending the real estate forum partly for personal benefit but mainly for the benefit of a client.

Welkin Capital Group

I was retained as a social media and online marketing consultant to Welkin Capital Group, a NYC real estate finance company that specializes in commercial loans and loans for luxury homes.

When I accepted the assignment, I knew that my work would encompass more than just social media and search engine optimization. It would include a total website makeover, as well.

The transformation of Welkin’s website has been dramatic. The best way to appreciate the changes we made is to compare the new website to the old website. The new site has a better look and feel, more room to maneuver, additional content and a social component.

Tomorrow’s forum will not be my first offline activity on behalf of Welkin. I attended the REMarTech symposium in April and a NYC Networking Group event in May in order to develop relationships with people in the real estate industry.

Hi-Tech Hi-Touch

In my opinion, marketing your website and growing your business need to take place both online and offline. While you can make fabulous connections using social media, it’s time spent on the phone and in face-to-face meetings that cement those relationships.

Whatever your business, seek out the optimal balance between high tech and high touch.


2 Responses to “Real Estate Marketing High-Tech High-Touch Day in NYC”

  1. Jack Goldenberg on June 23rd, 2010 11:40 pm

    I don’t know if you coined the phrase “high tech and high touch,” but I agree with you that businesses that balance their in-person communication with their digital voice will triumph over competitors who just master one or the other.

  2. Zoe Edge on August 3rd, 2010 1:00 pm

    I agree completely that a contact may be made online but real estate deals close in person after building trust and showing results.

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