Larry BraunerI asked on Facebook earlier today whether every small business should have a blog. My Facebook focus group provided eight responses of which six were affirmative.

Fortunately, I’m not obliged to side with the majority on such matters, and although I praise blogs in 6 Easy Ways to Integrate Search and Social on Your Blogs and elsewhere, I see a blog as one of a variety of marketing tools at our disposal.

Starting a blog requires a commitment that is inappropriate for many small businesses.

You and I can talk about thought leadership, but when an entrepreneur is already wearing five hats in his or her small business, and there’s a family at home requiring attention, starting a blog could be the very straw that breaks the camel’s back.

Outsource it? That could be pricey and, in any case, I don’t know if that is thought leadership.

Back in April, I asked: Is Going Blogless Really An Option?

My answer: “Going blogless is an option. [With some creativity] you can accomplish with a standard website most of what you’d hope to accomplish with a blog.”

If anybody says your small business must have a blog, send them to me with boxing gloves on, and the two of us will duke it out. :-P

Comments

4 Responses to “Should Every Small Business Have a Blog?”

  1. Cherry Rahtu on August 3rd, 2010 9:23 pm

    Hi Larry,

    Interesting post. I did question myself before; indeed it depends, as we see from our long long human history, so many businesses achieved tremendous success without even Internet, not to mention a blog. :D

    I usually will analyze the client’s industry, market, competitors and current operation as well as the client’s interest to define whether a blog is necessary. :)

  2. Larry Brauner on August 3rd, 2010 9:33 pm

    The actual criteria are not the issue for me at this time. Rather, it’s that many PR and social media consultants are convinced that every small business client must have a blog.

  3. Lee on August 3rd, 2010 9:55 pm

    It is an important question every small business with a website should consider. Too often a small business uses their company name as their site address. Unless the business owner is SEO savvy, the site will not appear in general web searches for their services. A blog, using the keywords relevant to their business, can achieve high search rankings landing them on page 1 of Google or Yahoo!. Once they have that visibility, the blog can be an information source to consumers and ultimately a valuable tool to drive business to their website. So my answer to the question is, yes.

  4. Corne Erasmus on August 4th, 2010 3:47 am

    Hello Larry

    Thank you for a very interesting and informative service. As a small business owner, I don’t believe that every small business “must” or even “should” have a blog. A well developed site with sufficient other marketing methods in the mix can suffice. I agree with you, adding yet another task (especially one that may not be a natural talent)could just derail the little bit of energy left and leave the SMB owner despondent and overwhelmed. Keep well.

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