Fortunately, I’m not obliged to side with the majority on such matters, and although I praise blogs in 6 Easy Ways to Integrate Search and Social on Your Blogs and elsewhere, I see a blog as one of a variety of marketing tools at our disposal.
Starting a blog requires a commitment that is inappropriate for many small businesses.
You and I can talk about thought leadership, but when an entrepreneur is already wearing five hats in his or her small business, and there’s a family at home requiring attention, starting a blog could be the very straw that breaks the camel’s back.
Outsource it? That could be pricey and, in any case, I don’t know if that is thought leadership.
Back in April, I asked: Is Going Blogless Really An Option?
My answer: “Going blogless is an option. [With some creativity] you can accomplish with a standard website most of what you’d hope to accomplish with a blog.”
If anybody says your small business must have a blog, send them to me with boxing gloves on, and the two of us will duke it out.