Larry BraunerThe Internet and social media marketing are helping small business owners to level the playing field and compete more favorably with their larger counterparts.

To compete online, a business needs to invest in developing, optimizing and promoting websites. Online advertising costs money and, as I wrote earlier this week, Social Media Marketing is NOT Free either.

However, the cost and risk associated with doing business online are tiny compared with those of running a brick and mortar business, such as a Macy’s or an H&R Block.

Building an offline presence like that of Macy’s or H&R Block could stretch the resources of many large businesses. On the other hand, building a powerful online presence using social media marketing and search should be affordable, even for small businesses.

Offline, less is more, but online, bigger is er — bigger. There’s no limit to how large you can build your web presence.

Now, one little favor — forget the Super Bowl ad you were intending to place for your small business and make the check payable to yours truly. You can expect a stronger return on your investment. ;-)

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