Larry BraunerSocial media is free, but marketing is not free. Marketing requires work, work demands time and, as the saying goes, time is money.

Since marketing isn’t free, social media marketing can’t be free either.

High Cost of Social MediaThe corporate world recognizes the cost of social media marketing and is overwhelmed with ROI concerns.

Small business owners, on the other hand, tend to remain pretty much in denial and haven’t fully accepted that social media marketing entails a very substantial labor cost.

It is imperative that marketers come to terms with the high cost of social media initiatives and then make a business case for social media marketing by assessing social marketing’s many potential benefits.


4 Responses to “Social Media Marketing Is NOT Free”

  1. Mana I. on June 27th, 2010 7:45 pm

    Very good piece! I remember the days when everyone thought (some still do) that email marketing was free… It’s the same story, different channel.

  2. Larry Brauner on June 27th, 2010 7:49 pm

    You definitely hit the nail on the head with your analogy, Mana.

  3. Aysha on June 27th, 2010 8:13 pm

    I agree marketing takes a lot of time and effort..and even money at times..but when the results start showing..they will be worth it..I hope!

  4. Plain Jane Strategy » Blog Archive » Social Media Marketing Is NOT Free on June 28th, 2010 2:26 pm

    [...] Social Media Marketing Is NOT Free [...]

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