Larry BraunerKnow a business that’s hesitating to dive into social media marketing or the web?

I want to share with you a little gem I found in Learning by analogy, an article by Seth Godin, author of the new and very popular Linchpin: Are You Indispensable?

By the time there is a case study in your specific industry, it’s going to be way too late for you to catch up.

When a novel opportunity arises, you can’t afford to wait for others to explain it to you. You must seize it and leverage your experience and knowledge from past situations to plod your way through the new one, formidable as it might seem.

Otherwise, your competitors will, and you’ll find yourself behind the curve, unable to catch up. What if in past years your company had been one of the few left that had no phone, copy machine, fax, word processing, computer or email? Try to imagine that.

Getting back to marketing, how will the Yellow Pages help once people no longer let their “fingers do the walking through” them or newspapers, once they are no longer “fit to print?”

That time is very much upon us.  Look around you. Even the Yellow Pages, newspapers and magazines are scrambling to build their presences on the web.

Yes, the time for social media marketing and the web is now — ready or not!


2 Responses to “Social Media Marketing Late Adopters Beware”

  1. Tim Hamby on July 1st, 2010 8:03 pm

    “How will the Yellow Pages help once people no longer let their ‘fingers do the walking’ through them or newspapers, once they are no longer ‘fit to print?’”

    I received (another) big thick Yellow Pages phonebook on my doorstep the other day. I just shook my head. I haven’t opened one up since the mid-70′s.

    I asked on Facebook: Does anyone know why they are still making these things and got quite a few humorous replies. One friend said she uses them for booster seats. Another suggested we send them to the Gulf Coast to help sop up the oil. So many wasted trees.

    But good points here on social media marketing. Early adopters will benefit greatly.


    Relationships take time to build, and there’s already a social media land rush occurring (long tail community possibilities / opportunities not withstanding). But people do only have so much time.

    The primary reason is that networks by their nature grow exponentially over time. Thus, the more time you commit and the sooner you get started, the greater your rewards will be down the road.

  2. Larry Brauner on July 1st, 2010 8:42 pm

    Thank you Tim. All the points you make are excellent.

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