Advising some 50 to 75 communications and marketing professionals who were attending the event, Tom insisted that planning must come first, and that joining social sites was somewhere around step four.
I personally think it’s unfortunate that bad social media marketing advice is so readily available, and that too many marketers jump into social media marketing without adequate planning or forethought.
“Distributed authorship,” to use Tom’s phrase, has enabled Chief Blogger Jenny Cisney and her team at Kodak to post each and every day without interruption. You must agree, that’s quite an accomplishment! Consistent blogging and social media engagement have kept the conversation going, making every moment a Kodak Moment.
Quoting Tom one last time, “The worst people can say about you is nothing!”
Please do me a favor and say something.