What is Findability?

Larry Brauner Findability is the ability of brands and all their associated content to be discovered and interacted with by people.

More simply stated, findability is people’s ability to find and connect with content on websites. To find content, people need to be drawn to websites, and once on those websites, they require guidance finding the desired content.

Web promotion deals with drawing people, and website design with guiding them. Web promotion and website design — or usability — are the principal elements of findability.

Brands can maximize their findability by fine tuning the promotion of their websites and optimizing their websites’ usability, both important functions of a web marketing team or digital marketing agency.

Needless to say, developing high-quality and relevant content is crucial, but without findability, content has no value.

See also my other findability piece: What is Findability Convergence?

Now that you’ve found your way to the end of this findability article, please find the wherewithal to leave a comment about findability and to subscribe to my blog.

Comments

5 Responses to “What is Findability?”

Riches Corner on September 1st, 2010 7:11 pm

This is an interesting post. I like the term findability. Do you choose that term to describe a concept that’s broader than simply SEO?
Larry Brauner on September 1st, 2010 7:33 pm

It’s much broader. However, it’s becoming popular now to use it in connection with search engine optimization, search engine marketing and social media marketing. That’s what findability convergence is about.
Steve-Personal Success Factors on September 10th, 2010 4:51 pm

Larry, you’ve done a great job of modeling this through your networking sites you’ve started, and by spreading your blog posts across all of those sites. Thanks for the tip on Yahoo Pipes, by the way!
10 Tips for LinkedIn Social Networking | Online Social Networking on January 23rd, 2011 9:34 pm

[...] can help you to be findable on LinkedIn, as well as other social networking sites. Employ keywords that are relevant to your [...]
Findability — Search and Social — and Your Web Presence | Online Social Networking on March 20th, 2011 10:47 pm

[...] Findability is people’s ability locate and engage with your web content through a combination of search and social mechanisms. And findability convergence is interaction you create and synergy you foster between search and social strategies and techniques. [...]