Findability is the ability of brands and all their associated content to be discovered and interacted with by people.
More simply stated, findability is people’s ability to find and connect with content on websites. To find content, people need to be drawn to websites, and once on those websites, they require guidance finding the desired content.
Web promotion deals with drawing people, and website design with guiding them. Web promotion and website design — or usability — are the principal elements of findability.
Brands can maximize their findability by fine tuning the promotion of their websites and optimizing their websites’ usability, both important functions of a web marketing team or digital marketing agency.
Needless to say, developing high-quality and relevant content is crucial, but without findability, content has no value.
See also my other findability piece: What is Findability Convergence?
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