Larry BraunerI don’t intend to compete with Wikipedia and provide you with a precise technical definition of social media.

I prefer to keep my definition of social media short, simple and hopefully usable. “Social” refers to people and to their interaction.  “Media” are means of transmitting information.

People are transmitting, i.e., sharing information.

Social media — or social media sites — are online venues, such as social networking sites, blogs and wikis that enable people to store and share information called content, such as text, pictures, video and links.

People are creating the content for social media, and to that extent, the media belongs to people and not just to publishing companies.

I didn’t mean to imply by my article, Best Ways to Use Social Media for SEO, that social media is part of SEO. Rather, search engines help to locate content on the web, and social media aid search engines in that process.

Social media sites are all about communication and relationships. In advertising, content is king. In social media, content is very valuable, but relationships are king.

Let’s communicate. Please leave me a comment — and subscribe to my blog.

Oh, just one more thing. When you write about social media, why not link to this blog post when you first use the terms social media or social media sites in your article? ;-)


13 Responses to “What is Social Media?”

  1. Jennifer Merritt on July 6th, 2010 7:12 pm

    The article, Best Ways to Use Social Media for SEO, is well stated. Social media can be used independently but also works conjunction with SEO. Have a plan for implementation (goals and action steps to reach those goals). It is about communication.

  2. Jack Goldenberg on July 7th, 2010 9:13 am

    It’s payback time. But payback in a good, not a bad way. For all the knowledge you’ve passed on to me, the next blog I write will link social media to your site.

    It’s a small way to give back for everything I’ve learned from your site.

  3. Jim Baran on July 7th, 2010 10:06 am

    I like simple. SM as sense off connectivity, sharing, and daily participation of reality in and through others. A liberating sense of true freedom. In work, collaboration as craftsmanship form.

  4. Why Social Media Doesn't Work on October 5th, 2010 9:54 pm

    [...] Social media has reinvented the Internet, just as search had 15 years ago. We reflect, and we can perceive endless uses for social media. Nevertheless, social media is limited. Sadly, much of social media doesn’t really work. [...]

  5. Marcelle Paisley on October 19th, 2010 3:31 am

    Social media is a chance for smaller niche businesses to find their audience. Being limited to websites and search engine results was not enough to reach new audiences. The use of forums to interact with people is also underestimated as a social medium.

  6. Christine on October 19th, 2010 8:39 am

    Social Media IS a powerful relationship builder, but also can be an amazing time sucker if you are a “one man show”.

    Yet, it seems to be a necessary element for today’s online business.

    I admit that I often visit someone’s site as a result of observing how they interact or seem to be concerned with others’ questions, etc. and seem to be sharing useful information.

    But finding a way to be efficient with your time so you can include it as part of your marketing is the challenge.


  7. Facebook Applications Tabs Going Away | Online Social Networking on October 20th, 2010 10:41 pm

    [...] i.e., member activity and interaction, is the lifeblood of social media sites. Engagement keeps a social media site humming, and it creates revenue from advertising and [...]

  8. Social Media Marketing One Bite at a Time | Online Social Networking on November 2nd, 2010 6:55 pm

    [...] Person of the Year: You. I saw that while I could no longer be one of the earliest adopters of social media, it wasn’t at all too late to position myself at the forefront of this enormous [...]

  9. 10 Keys to Building a Social Media and Web Presence | Online Social Networking on November 5th, 2010 12:38 pm

    [...] social networking websites, that I learned that these sites were the precursors of a much larger social media phenomenon. I also learned about the importance of blogs, explained by Darren Rouse in his video [...]

  10. Gevril Group Launches Social Media and Web Marketing Initiative | Online Social Networking on November 28th, 2010 8:10 pm

    [...] changing, as I’ve been engaged as social media and web strategist by the Gevril Group in Valley Cottage, NY, manufacturer and distributor of [...]

  11. 50 Social Media Definitionen | Versicherung2.0 on January 9th, 2011 2:34 pm

    [...] Optimize Your Web Presence – Social media are online venues, such as social networking sites, blogs and wikis that enable people to store and share information called content, such as text, pictures, video and links [...]

  12. PhillGeorge on February 24th, 2011 12:58 am

    Social media is any digital shared online content and networking website that allows interaction based around content.

  13. Building Up Our Social Media Team | Online Social Networking on April 13th, 2011 10:56 pm

    [...] work at a watch company for which social media and web marketing are key tools for accelerating its business [...]

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